Marketing 1 & 2

Any goods and services a business sells

• advertising

• product

• market segment

• profit

Out of the following which are NOT goods?

• Hammers

• Autos

• Dry cleaning

• Financial services

• Clothing

What do 4 P’s of the marketing mix stand for?

• Product

• Price

• Promotion

• Place

• Planning

What is not part of the marketing mix (the 4Ps)?

• Product
• Person
• Price
• Promotion

Where the consumer gets the product

• Place
• Price
• Promotion  
• Sales strategy

Price refers to _________.

• where the product will be sold

• How much people will to pay for the product

• how the business tells people about the product

How potential customers will be told about a company's products, including the message, media selected, special offers and the timing of campaigns.

• company advertisement
• Product
• Placement of product
• Promotion

Promotion

• The cost to the buyer of goods or services

• Where goods or services are available

• Informing customers about products and persuading them to buy them

• Goods or services that are sold

A consumer is someone who...

• eats a lot of food

• purchases goods and services

• owns a company

• invests in a company

B2B is...

• Buyer to Buisness

• Buisness to Buyer

• Buisness to Buisness

• Buyer to Buyer