Quiz on Generation Z

What is the birth year range for Generation Z according to the document?

• 1996 to 2011

• 1980 to 1995

• 2000 to 2015

• 1990 to 2005

How does Generation Z's trust in brands compare to previous generations?

• They trust brands more

• They trust brands less

• They have the same level of trust

• They are indifferent to brands

What is one characteristic of Generation Z's consumer behavior mentioned in the document?

• They prefer flashy labels

• They are less conspicuous consumers

• They are more brand loyal

• They avoid online shopping

What is one way Generation Z differs from millennials in terms of media consumption?

• They prefer radio over TV

• They grew up with the Internet

• They avoid social media

• They prefer newspapers

What is the term used to describe Generation Z's approach to spending money?

• Extravagant

• Frugal

• Careless

• Impulsive

What is one platform that millennials pioneered according to the document?

• Instagram

• Facebook

• Snapchat

• TikTok

What are the two ideals that Gen Z values highly, according to Spartz?

• Innovation and Creativity

• Authenticity and Transparency

• Loyalty and Tradition

• Speed and Efficiency

What is the role of social media influencers in Gen Z's shopping habits?

• They create new brands

• They endorse products

• They manufacture products

• They design advertisements

How does Generation Z view technology, according to Sam Paschel?

• As an obsession

• As a tool

• As a luxury

• As a distraction

What type of advertising has Skullcandy avoided?

• Flashy advertising

• Social media advertising

• Print advertising

• Television advertising