ADVERTISING

1. 1. __________ includes using television and radio advertising to reach large audiences.

• 1. Print media

• 2. Electronic media

• 2. Broadcast media

• 2. Social media

2. Pop up advertisements , banner advertisements, floating advertisements are types of _____________.

• 1. Print media

• 2. Electronic media

• 2. Broadcast media

• 2. OOH media

3. Billboards are commonly used advertising media. They are highly visible and reach a broad target market.  A billboard is an example of:

• 1. Print media

• 2. OOH media

• 2. Broadcast media

• 1. Online media

4. One of the oldest types of advertising media:

• 1. Print

• 2. Broadcast

• 2. Internet

• 1. Outdoor

5. _______ describes an audience by age, gender, ethnicity, or location - i.e the facts about them.

• 1. Demographics

• 2. Advertising agency

• 2. Advertising campaign

• 2. Advertorial

6. What are the roles of marketing?

• 1. Societal role, Economic role, Communication role

• 2. Scientific role, Economic role, Communication role

• 2. Societal role, Economic role, Creative role

• 2. Societal role, Environmental role, Communication role

7. Advertisements are to attract and persuade consumers to buy the products or services

• TRUE

• FALSE

8. Advertisements may NOT make the product or service cost more as the cost of advertising may be added to the price of the product.

• TRUE

• FALSE

9. Newspapers and magazines are an example of

• 1. Cyber advertising

  2. 
     

• 2. Print advertising

  3. 
     

• 2. Specialty advertising

  3. 
     

• 2. Native advertising 

  
  

10. The language in advertising should be persuasive. What does it means?

• 1. Making readers and listeners remember or imagine something pleasant

• 2. Providing a lot of information

• 2. Making readers, listeners, or viewers want to attend, use or believe in products, services, or events advertised

• 2. Having a lot of power to control people