Endorsements and Sponsorships

Endorsements and Sponsorships

12th Grade

15 Qs

quiz-placeholder

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Endorsements and Sponsorships

Endorsements and Sponsorships

Assessment

Quiz

Business

12th Grade

Hard

Created by

Nisha Patel

FREE Resource

15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is an endorsement?

A public expression of support for a product/service

A type of sponsorship

A legal contract

A trademark.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Fill in the blank: Endorsements are regulated by the ____.

FTC

FDA

FCC

IRS

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are FTC guidelines for endorsements?

Must express truthful opinions

Can include deceptive statements

Endorser need not use the product

No need for real experience.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why do businesses use endorsements?

To decrease product sales

To increase product sales

To avoid consumer trust

To reduce brand visibility.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Fill in the blank: Consumers trust products endorsed by ____.

Unknown individuals

Celebrities

Random people

Competitors

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What makes a good endorser?

Negative image

Untrustworthy

Positive, charismatic, trustworthy image

Unknown career

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a trademark?

A legal identification of ownership

A type of copyright

A sponsorship agreement

A product endorsement.

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