What is an endorsement?

Endorsements and Sponsorships

Quiz
•
Business
•
12th Grade
•
Hard

Nisha Patel
FREE Resource
15 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A public expression of support for a product/service
A type of sponsorship
A legal contract
A trademark.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Fill in the blank: Endorsements are regulated by the ____.
FTC
FDA
FCC
IRS
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are FTC guidelines for endorsements?
Must express truthful opinions
Can include deceptive statements
Endorser need not use the product
No need for real experience.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why do businesses use endorsements?
To decrease product sales
To increase product sales
To avoid consumer trust
To reduce brand visibility.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Fill in the blank: Consumers trust products endorsed by ____.
Unknown individuals
Celebrities
Random people
Competitors
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What makes a good endorser?
Negative image
Untrustworthy
Positive, charismatic, trustworthy image
Unknown career
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a trademark?
A legal identification of ownership
A type of copyright
A sponsorship agreement
A product endorsement.
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