Spread The Word Obj A

What is the goal of a promotional mix?

• To reduce production costs

• To communicate effectively with customers

• To increase employee satisfaction

• To improve product design

What is one reason businesses use advertising?

• To decrease product prices

• To build product awareness

• To improve employee skills

• To reduce production time

What is a common form of online advertising?

• Catalogs

• Radio commercials

• Social media sites

• Infomercials

Which of the following is a form of advertising on the Internet?

• Catalogs

• Video ads

• Telemarketing

• Infomercials

Which of the following is an example of a paid listing?

• Television commercial

• Search engine listing

• Direct mail

• Radio commercial

What is the role of a salesperson in personal selling?

• To distribute flyers

• To tailor presentations to individual needs

• To manage social media accounts

• To create advertising campaigns

Why might businesses prefer publicity over other forms of promotion?

• It is more expensive

• It allows for more control over the message

• It is considered more credible by customers

• It requires less planning

Which of the following is an example of a sales promotion?

• Television advertisement

• Window display

• Radio commercial

• Newspaper article

What can sales promotions help to sell?

• New stock

• Old stock

• Expensive stock

• Unavailable stock

What is one way sales promotions can add value?

• By increasing product prices

• By providing free samples

• By complicating messages

• By reducing customer interest