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MP Unit 1 Test Review

Authored by Lynley Payne

Other

9th - 12th Grade

Used 2+ times

MP Unit 1 Test Review
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10 questions

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1.

DRAG AND DROP QUESTION

1 min • 1 pt

A (a)   is a physical product you can touch while a (b)   is something you pay someone to do for you.

good
service

2.

MATCH QUESTION

1 min • 1 pt

Match each marketing function to its correct definition.

Marketing Information Management

a marketing function that involves the determination of an exchange price at which the buyer and seller perceive optimum value for a good or service

Channel Management

the process of collecting, organizing, analyzing, and sharing marketing data to help a business make better decisions

Pricing

the process of managing and optimizing the various sales channels a company uses to distribute its products or services

3.

MATCH QUESTION

1 min • 1 pt

Match each marketing function to its correct definition.

Promotion

a marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome

Selling

responding to consumer needs and wants through planned, personalized communication in order to influence purchasing decisions and ensure satisfaction

Product/Service Management

obtaining, developing, maintaining, and improving a product mix in response to market opportunities

4.

DROPDOWN QUESTION

1 min • 1 pt

​ (a)   information is developed from data that is collected for use in one particular situation, and​ (b)   information comes from data that has already been collected for other purposes.

Primary
Secondary
Stationary
Firsthand

5.

MATCH QUESTION

1 min • 1 pt

Match each pricing objective to its correct description.

Image/Prestige

making as much profit as possible and covering costs

Sales

selling as many units as possible or gaining a certain market share

Profitability

keeping prices competitive is very important in many industries, such as the airline industry

Competition

companies may set prices that will help them maintain a certain image in customers’ minds, like luxury cars or jewelry

6.

DROPDOWN QUESTION

1 min • 1 pt

A​ ​ (a)   is the service is attached to a tangible good, such as phone service for your cell phone. A​ (b)   is the service is not attached to a tangible good, such as a haircut.

Product-related service
Pure service

7.

MATCH QUESTION

1 min • 1 pt

Match the reasons why customers buy to their correct definition.

Ultimate consumption

Product will be sold from customer to consumer

Business operations

Product goes straight to final consumer

For resale

Product will be used so a business can properly function

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