ADT104 Quiz - Lecture 7

Who introduced the Play Theory of Mass Communication?

• W. Phillips Davison

• William Stephenson

• Harold Lasswell

• Paul Lazarsfeld

What is the core idea of Play Theory?

• Media influences political decisions.

• Media is used primarily for pleasure rather than information.

• Media messages have no real impact on audiences.

• People avoid media that aligns with their emotions.

According to Play Theory, what does 'play' favor?

• Productivity

• Pain

• Pleasure

• Neutrality

How is Play Theory closely related to Uses and Gratifications Theory?

• It focuses on how media impacts societal norms.

• It examines how individuals use media to fulfill personal needs.

• It dismisses the importance of audience choice.

• It prioritizes productivity over satisfaction.

According to Play Theory, media content influences people by:

• Altering their political affiliations.

• Creating fantasies and emotional connections with characters.

• Enforcing strict societal rules.

• Limiting personal creativity.

What is the central hypothesis of the Third-Person Effect Theory?

• Media messages equally influence everyone.

• Individuals believe media messages influence others more than themselves.

• People think they are more influenced by media than others.

• Media impacts individuals only when it aligns with their beliefs.

What term describes how people downplay the impact of media on themselves while exaggerating its effect on others?

• Perceived influence

• Behavioral outcomes

• Selective perception

• Psychological distance

What behavioral outcome can result from the Third-Person Effect?

• Advocacy for media restrictions to protect others.

• Increased reliance on advertisements.

• Avoidance of all media messages.

• Complete trust in news coverage.

Which of the following is an example of the Third-Person Effect?

• A person thinks they are more influenced by an advertisement than others.

• A voter believes negative political ads affect others' opinions more than their own.

• People perceive all media messages equally impactful.

• Someone avoids sensational news because they distrust its credibility.

How does Play Theory describe the relationship between media and real life?

• Media is completely disconnected from real-life events.

• Media intensifies personal experiences by connecting them to content.

• Media forces audiences to detach from their emotions.

• Media is purely informative with no personal connections.