ADT104 Quiz - Lecture 7

ADT104 Quiz - Lecture 7

University

10 Qs

quiz-placeholder

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ADT104 Quiz - Lecture 7

ADT104 Quiz - Lecture 7

Assessment

Quiz

Arts

University

Medium

Created by

Balqis M

Used 1+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who introduced the Play Theory of Mass Communication?

W. Phillips Davison

William Stephenson

Harold Lasswell

Paul Lazarsfeld

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the core idea of Play Theory?

Media influences political decisions.

Media is used primarily for pleasure rather than information.

Media messages have no real impact on audiences.

People avoid media that aligns with their emotions.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to Play Theory, what does 'play' favor?

Productivity

Pain

Pleasure

Neutrality

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How is Play Theory closely related to Uses and Gratifications Theory?

It focuses on how media impacts societal norms.

It examines how individuals use media to fulfill personal needs.

It dismisses the importance of audience choice.

It prioritizes productivity over satisfaction.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to Play Theory, media content influences people by:

Altering their political affiliations.

Creating fantasies and emotional connections with characters.

Enforcing strict societal rules.

Limiting personal creativity.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the central hypothesis of the Third-Person Effect Theory?

Media messages equally influence everyone.

Individuals believe media messages influence others more than themselves.

People think they are more influenced by media than others.

Media impacts individuals only when it aligns with their beliefs.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What term describes how people downplay the impact of media on themselves while exaggerating its effect on others?

Perceived influence

Behavioral outcomes

Selective perception

Psychological distance

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