Who introduced the Play Theory of Mass Communication?

ADT104 Quiz - Lecture 7

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Arts
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University
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Medium

Balqis M
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
W. Phillips Davison
William Stephenson
Harold Lasswell
Paul Lazarsfeld
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the core idea of Play Theory?
Media influences political decisions.
Media is used primarily for pleasure rather than information.
Media messages have no real impact on audiences.
People avoid media that aligns with their emotions.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to Play Theory, what does 'play' favor?
Productivity
Pain
Pleasure
Neutrality
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How is Play Theory closely related to Uses and Gratifications Theory?
It focuses on how media impacts societal norms.
It examines how individuals use media to fulfill personal needs.
It dismisses the importance of audience choice.
It prioritizes productivity over satisfaction.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to Play Theory, media content influences people by:
Altering their political affiliations.
Creating fantasies and emotional connections with characters.
Enforcing strict societal rules.
Limiting personal creativity.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the central hypothesis of the Third-Person Effect Theory?
Media messages equally influence everyone.
Individuals believe media messages influence others more than themselves.
People think they are more influenced by media than others.
Media impacts individuals only when it aligns with their beliefs.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What term describes how people downplay the impact of media on themselves while exaggerating its effect on others?
Perceived influence
Behavioral outcomes
Selective perception
Psychological distance
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