Graphic Design 3.10 Quiz Review

Which of the following is a benefit of good typography in your designs? (3 correct)

• It can cover up for poor layout and composition

• Letters and characters can be their own artistic elements

• It helps communicate your style, message, purpose and tone

• It's easier to read

Answer explanation

Strong typography lets you share your message with your viewers in a clear and artistic way.

True or false: In graphic design, all typographic elements need to be clear, readable words that communicate a written message.

• True

• False

What is the term for the spacing between two lines of text?

• Column

• Bunching

• Leading

• Dashing

In typography, which two terms refer to the spacing between letters?

• Serif

• Kerning

• Font

• Tracking

True or False: Loose tracking gives a sense of isolation, seriousness, and focus.

• True

• False

What is the term for the different styles of fonts?

• Font school

• Font tracing

• Font suitcase

• Font weight

What is the term for the type of case that is a mixture of upper and lower cases?

• Title case

• Lower case

• Small caps

• Mixed case

Which type of font case and weight would be best for a loud, "shouting" effect?

• Regular weight, sentence case

• Condensed weight, small caps

• Italic weight, mixed case

• Bold weight, upper case

What type of baseline path is shown here?

• Arch

• Vertical

• Diagonal Slope

• Circle

Which feature of a grid system helps create separation between elements?

• Gutters

• Columns

• Rows

• Margins