Chapter 2 Vocab SEM

Consumers

• the main product such as sports event, movie stage show or book
• sellers of products
• people who use products
• a device used to view a sequence of moving pictures

Discretionary Income

• a device used to view a sequence of moving pictures
• a product related to or created from the core product
• approval or support of a product or idea, usually by a celebrity
• money left to spend after necessary expenses are paid

Kinetoscope

• a payment for material that has been copyrighted, or legally declared as belonging to the creator
• unauthorized use of an owner's or creator's music, movies, or other copyrighted material
• a device used to view a sequence of moving pictures
• a good or service that any for-profit industry sells to its consumer

Vendors

• sellers of products
• money left to spend after necessary expenses are paid
• any form of communication used to persuade people to buy products
• a payment for material that has been copyrighted, or legally declared as belonging to the creator

Product

• a good or service that any for-profit industry sells to its consumer
• use of ancillary products such as merchandise as promotional tools
• any form of communication used to persuade people to buy products
• sellers of products

Promotion

• any form of communication used to persuade people to buy products
• unforeseen events and obstacles that can negatively affect business
• a payment for material that has been copyrighted, or legally declared as belonging to the creator
• gross income

Endorsement

• use of ancillary products such as merchandise as promotional tools
• any form of communication used to persuade people to buy products
• a good or service that any for-profit industry sells to its consumer
• approval or support of a product or idea, usually by a celebrity

Core product

• the overlapping of product promotion
• the main product such as sports event, movie stage show or book
• approval or support of a product or idea, usually by a celebrity
• a strategy to offset business risks

Ancillary Product

• use of ancillary products such as merchandise as promotional tools
• a product related to or created from the core product
• any form of communication through which one industry relies on another to promote its product
• people who use products

Revenue

• gross income
• money left to spend after necessary expenses are paid
• a device used to view a sequence of moving pictures
• people who use products