Minority Influence

What is minority influence?

• When a large group influences a small group

• When one person or a small group influences the beliefs and behaviour of others

• When everyone in a group agrees on a decision

• When a minority group conforms to the majority

What is synchronic consistency in minority influence?

• Consistency over time

• Agreement between people in the minority group

• Disagreement within the minority group

• Consistency in public behaviour only

What is diachronic consistency?

• Consistency over time

• Agreement between people in the minority group

• Consistency in private beliefs only

• Sudden change in views

Why is commitment important in minority influence?

• It shows the minority is flexible

• It demonstrates the minority's dedication to their views

• It allows the minority to conform to the majority

• It reduces interest from other people

What is the key to gaining converts to the minority position?

• Being extremely consistent

• Striking a balance between consistency and flexibility

• Repeating the same arguments

• Ignoring counterarguments

In Moscovici et al (1969) study, what was the effect of a consistent minority on the participants?

• Real participants agreed on 8.2% of the trials

• Real participants agreed on 50% of the trials

• Real participants agreed on 1.25% of the trials

• Real participants agreed on 25% of the trials

What was the main finding of Nemeth’s research on flexibility?

• Consistent responses had no effect

• Random responses had a significant effect

• Responses varying with brightness had a significant effect

• All responses were equally effective

In the inconsistent condition of Moscovici et al (1969), how many slides were said to be green?

• 36 slides

• 24 slides

• 12 slides

• 18 slides

According to Moscovici et al (1969), how much more effective is a consistent minority compared to an inconsistent minority?

• 10.5% more effective

• 6.95% more effective

• 3.5% more effective

• 12% more effective

What does Nemeth think about rigid consistency in responses?

• It is highly effective.

• It is unrealistic.

• It is always necessary.

• It is the only way to influence.