BRA301

Which brand architecture strategy is commonly used by retail companies?

• a. Branded house

• b. House of brands

• c. Hybrid brand

• d. Store brand

Which of the following is NOT a brand architecture strategy?

• a. Branded house

• b. House of brands

• c. Hybrid brand

• d. Store brand

Which brand architecture strategy emphasizes a strong focus on the corporate brand, with individual product brands having less prominence?

• A. Branded house

• B. House of brands

• C. Hybrid brand

• D. Store brand

4 Santa Fe cologne, Chevrolet Tahoe SUV, and British Airways are examples of?

• A. The brand names based on places

• B. The brand names use words with inherent product meaning

• C. The brand names based on people's names

• D. None of them

QN = 5 Mustang automobiles, Dove soap, and Greyhound buses are examples of?

• A. The brand names based on places

• B. The brand names use words with inherent product meaning

• C. The brand names based on people's names

• D. None of them

Estée Lauder cosmetics, Porsche automobiles, and Orville Redenbacher popcorn are examples of?

• A. The brand names based on places

• B. The brand names use words with inherent product meaning

• C. The brand names based on people's names

• D. None of them

Which concept describes how well the product or service meets customers' more functional needs?

• A. Brand salience

• B. Brand imagery

• C. Brand performance

• D. Brand judgments

Brand names, URLs, logos, symbols, characters, spokespeople, slogans, jingles, packages, and signage...

are example of...

• A. Brand elements

• B. Brand image

• C. Brand performance

• D. Brand awareness

Which of the following is a key dimension of brand resonance according to Keller's Customer-Based Brand Equity (CBBE) model?

• a. Brand Awareness

• b. Brand Salience

• c. Brand Performance

• d. Brand Loyalty

The act of creating and implementing marketing programs to build, measure, and manage brand equity is....

• A. Brand performance

• B. Branding

• C. Brand architect

• D. Brand management