Persuasive Leaflets

Who wrote the letter to us?

• Sir Richard Attenborough

• Sir David Walliams

• Sir David Attenborough

• Sir David Richards

What is the purpose of an introduction in a leaflet?

• To get the reader's attention.

• To summarise the attraction in a persuasive way.

• To tell the reader a little bit about the attraction.

• To give the reader directions to where the attraction is.

Which of the following would you expect to find in an introduction of a leaflet?

• Rhetorical questions

• Persuasive adverbs i.e. certainly

• Special offers

• DIscounts

"Have you ever wondered what it would be like to play football with a baby elephant?"
This is an example of...

• a relative clause

• a subordinate clause

• an expanded noun phrase

• a rhetorical question

Why might you use a slogan in your leaflet?

• To tell the reader about the things on offer at your attraction.

• To catch the reader's attention.

• To help the reader remember your attraction.

• To make the reader laugh.

The main purpose of our leaflet is to ________ the reader.

Select the features you think are needed in a leaflet.​ ​ ​

• rhetorical questions
• persuasive language
• clear headings
• stories about the animals
• the prices of things in the gift shop

Which of the following would help persuade your reader to visit your zoo? Tick all that apply.

• Special offers

• Customer reviews

• Information about where all of the animals have come from.

• Unique experiences

• Directions and a map

Sort the words and phrases into their categories.

Groups:

(a) Rhetorical question

,

(b) Persuasive adverb

,

(c) Heading

,

(d) Slogan

• Introduction

• What are you waiting for?

• Hoots, Howls, and Happy Smiles – Our Children's Zoo Style.

• Surely

• Certainly

• Special experiences

• Why wait to visit?

• Tiny Feet, Big Adventures: Exploring the Children's Zoo Safari!

• Leap into Learning, Swing into Fun – Children's Zoo, Everyone!

• Undoubtedly

• How to find us

• How can you afford to miss out on this experience?