Sources of data - Chapter 28

What is primary data?

• Data collected from secondary sources

• Data gathered through original research

• Data obtained from third-party reports

• Data derived from historical records

Which of the following is a method of collecting primary data?

• Literature review

• Online databases

• Questionnaires

• Archival research

Primary data is collected directly from the source. Which of the following is NOT a method of collecting primary data?

• Interviews

• Sensor readings

• Measurements

• Newspaper articles

What is one advantage of primary data being up-to-date?

• It is more expensive to collect.

• It is likely more valid.

• It is harder to gather.

• It is less reliable.

Why is primary data considered more relevant than secondary data?

• It is cheaper to obtain.

• It is collected by someone else.

• It can be directed to find precise data needed.

• It is always more accurate.

What makes primary data more reliable than secondary data?

• It is always collected faster.

• It is gathered by the researcher themselves.

• It is less expensive to collect.

• It is always more comprehensive.

What is secondary data?

• Data collected by the user themselves

• Data gathered by someone other than the user

• Data that is always outdated

• Data that is only available online

Which of the following is a method of collecting secondary data?

• Interviews

• Experiments

• Census data

• Surveys

Which of the following is NOT a source of secondary data?

• Textbooks

• Web information

• Official statistics

• Personal diaries

What is one advantage of using secondary data in research?

• It is more expensive than primary data.

• It requires a long process of data gathering.

• It is cheaper because the data has already been collected.

• It allows for more personal data collection.