Understanding the Evolution of News Media

In 2005, a significant shift towards citizen journalism was initiated with the launch of year hub.com, addressing the demand for local news. The strategy involved creating 42 community websites and 18 print sections to engage the community and leverage digital technology. Efforts were made to orient the newsroom towards the web, despite revenue challenges, by conducting media audits to highlight the growing preference for online news consumption. The goal was to meet users where they are and outpace competitors in the digital space.

What was the primary reason for launching the citizen journalism initiative in 2005?

• To expand internationally

• To increase newspaper sales

• To provide more local news

• To reduce printing costs

How many community websites were created as part of the strategy?

• 50

• 18

• 24

• 42

What was the purpose of reverse publishing from the web system?

• To reduce online content

• To create print sections

• To eliminate print media

• To increase digital advertising

Why was there a push to make the newsroom more web-oriented?

• To focus on television news

• To increase print subscriptions

• To outpace online competitors

• To reduce staff

What was the main challenge in becoming more web-oriented?

• Limited internet access

• Lack of digital skills

• High competition online

• Insufficient print resources

What activity was part of the media audit conducted with the staff?

• Assessing email usage

• Analyzing print sales

• Tracking time spent on media

• Reviewing television ratings

What did the media audit reveal about journalists' media consumption?

• They listened to more radio

• They watched more television

• They spent more time online

• They preferred reading print

What was the intended message from the media audit results?

• Television is the future

• Print is more popular

• Digital media is declining

• Users prefer online news

What was the organization's approach to meeting user needs?

• Directing users to print

• Following user preferences

• Increasing print advertisements

• Focusing on radio broadcasts

What was the ongoing focus of the organization?

• Expanding print media

• Becoming more web-oriented

• Reducing digital content

• Increasing television presence