Market Research

What is the main disadvantage of postal surveys?

• They are expensive

• They are time-consuming

• Many are never returned

• They are biased.

Personal interviews are often conducted where?

• In offices

• On the street or doorstep

• Over the phone

• Online

What is the main feature of a good questionnaire?

• It is long

• It contains jargon

• It is clear and simple

• It is biased

Fill in the blank: Observation in market research does not ask customers to explain reasons for their ____.

• Purchases

• Behavior

• Preferences

• Choices

Which of the following is NOT a source of secondary data?

• Media

• Government publications

• Competitors

• Personal interviews

What is an example of internal data?

• Sales figures

• Media reports

• Government statistics

• Competitor analysis

What is quantitative data?

• Data that is expressed in words

• Data that is expressed in numbers

• Data that is subjective

• Data that is qualitative.

Social media allows communication on a ______ basis with individual customers and groups.

• impersonal

• personal

• formal

• distant

How can small businesses conduct market research?

• By hiring experts

• By chatting to customers

• By using expensive methods

• By ignoring it.

Which of the following is a challenge in ensuring reliable market research data?

• High costs

• Untrained interviewers

• Fast results

• Large sample size