Sponsorship Quiz

Define sponsorship.

• A form of financial support for an event or activity

• A type of advertisement on social media

• A method of selling products online

• A way to hire employees

What are three factors a business should consider for selecting a sport/event sponsorship?

• Cost, location, and popularity

• Audience, alignment with brand, and objectives

• Weather, time of year, and competitors

• Size, color, and design

Explain how a small business can be a sponsor without paying a cash fee.

• By offering free products or services

• By advertising on television

• By hiring more employees

• By opening new branches

What are three benefits a business receives from sponsoring a sport/event?

• Increased brand awareness, customer loyalty, and sales

• More employees, higher rent, and new locations

• Better weather, more holidays, and fewer competitors

• Lower taxes, fewer regulations, and more suppliers

List two benefits of sponsorship for the sport/event entity.

• Financial support and increased exposure

• More competitors and higher costs

• Less audience and fewer sponsors

• More regulations and taxes

Explain the meaning of the term exclusivity.

• Being the only sponsor in a category

• Sharing sponsorship with others

• Sponsoring multiple events at once

• Offering discounts to customers

List three types of information included in a sponsorship proposal.

• Objectives, target audience, and benefits

• Weather, time, and location

• Colors, fonts, and logos

• Prices, discounts, and sales

What are three goals of sponsorship that all businesses have?

• Brand awareness, customer engagement, and sales increase

• More employees, higher rent, and new locations

• Better weather, more holidays, and fewer competitors

• Lower taxes, fewer regulations, and more suppliers

What is a sport/event entity?

• An organization that hosts or organizes events

• A type of advertisement on social media

• A method of selling products online

• A way to hire employees

A sport/event entity should reflect the interests of the business’s ___________.

• Target market

• Competitors

• Employees

• Suppliers