Persuasive Techniques

The practice of strategically placing products in media to promote them.

• brand loyalty

• product placement

• factual claim

• commonplace assertion

A statement that is widely accepted as true but may not be supported by evidence.

• factual claim

• product placement

• commonplace assertion

• demographics

The act of convincing someone to do or believe something.

• Persuasion

• Product placement

• Aesthetics

• Consumer

A belief that is not based on fact or reality.

• Emotional appeal

• Factual claim

• False testimonials

• False assumption

A vague statement that sounds good but has little meaning.

• emotional appeal

• commonplace assertion

• glittering generalities

• false assumption

The set of principles concerned with the nature and appreciation of beauty in art and design.

• demographics

• customs

• product placement

• aesthetics

A tactic used to attract attention or interest, often by offering something appealing.

• baiting

• pretexting

• demographics

• deceptive pricing

A statement that can be proven to be true or false based on evidence.

• factual claim

• product placement

• emotional appeal

• commonplace assertion

A persuasive technique that suggests one should do something because everyone else is doing it.

• baiting

• bandwagon

• loaded term

• snob appeal

A persuasive technique that suggests that using a product will elevate one's social status.

• scarcity

• loaded term

• bandwagon

• snob appeal