Corporate and Marketing Objectives Quiz

Define Corporate Objectives.

Define Marketing Objectives.

Provide an example of a corporate objective and an example of a marketing objective.

Define the Marketing Plan.

Is the following an example of a corporate or marketing Objective? Increase market share by 3%.

• Corporate Objective

• Marketing Objective

Is the following an example of a corporate or marketing Objective? To launch a new product in an overseas market within the next 12 months with an accompanying online marketing campaign.

• Corporate Objective

• Marketing Objective

What does the S stand for in SMART?

What does the M stand for in SMART?

What does the A stand for in SMART?

What does the R stand for in SMART?