Visual Merchandising Quiz

What is the main purpose of visual merchandising in a store?

• To entertain customers

• To organize the stockroom

• To attract and engage customers to increase sales

• To train employees

Which of the following is NOT a common element of a visual display?

• Lighting

• Colour

• Staff uniforms

• Product arrangement

Which color is often used in stores to create a feeling of excitement and urgency?

• Blue

• Red

• Green

• Purple

What role do mannequins play in visual merchandising?

• They increase the number of products on display.

• They allow customers to see clothing in a life-like presentation.

• They help staff organize products by size.

• They are only used in holiday displays.

Why is lighting important in a store's display?

• It makes the store look bigger.

• It highlights key products and sets the mood.

• It reduces electricity costs.

• It is only for safety purposes.

Good visual merchandising can help create a brand identity.

• True

• False

Cluttered displays are a good strategy to attract more customers.

• True

• False

Customers are more likely to enter a store if the window display catches their attention.

• True

• False

List two reasons why colour is important in visual merchandising.

Describe one way that a store can use signage to improve the customer shopping experience.