Marketing Mix
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Marketing Mix
Quiz
•
Other
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University
•
Easy
Oscar Farias
Used 4+ times
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33 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
15 mins • 3 pts
The Marketing Mix, also known as the 4Ps of Marketing
True
False
Maybe
Sometimes
2.
MULTIPLE CHOICE QUESTION
15 mins • 3 pts
These original elements of Marketing Mix are: Product, Price, Place (Distribution), and Promotion.
True
False
Maybe
Sometimes
3.
MULTIPLE CHOICE QUESTION
15 mins • 3 pts
Is the good or service that the company offers to its customers to satisfy a need or desire.
Place
Price
Product
Promotion
4.
MULTIPLE CHOICE QUESTION
15 mins • 3 pts
It includes aspects such as design, quality, features, brand, and life cycle.
Place
Price
Product
Promotion
5.
MULTIPLE CHOICE QUESTION
15 mins • 3 pts
Refers to the monetary value the customer must pay for the product or service.
Place
Price
Product
Promotion
6.
MULTIPLE CHOICE QUESTION
15 mins • 3 pts
This variable includes decisions regarding pricing strategies, discounts, payment methods, and pricing policies based on the market.
Place
Price
Product
Promotion
7.
MULTIPLE CHOICE QUESTION
15 mins • 3 pts
Refers to the channels through which the product reaches the final customer.
Place
Price
Product
Promotion
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