G.Analytics 2

Google Analytics is

• • Google Analytics is a platform developed by Google that provides tools to create and manage online advertisements across various channels.

• • Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and provides insights into user behavior on a website.

• 1. Google Analytics is a data storage platform used primarily for storing large amounts of user data for companies to access when needed.

Google Analytics is officially called

• • Google Universal Analytics

• • Google Analytics 4

In Google Analytics, what does a “session” represent?

• • A group of user interactions with a website within a given timeframe.

• • A single pageview on a website.

• The number of purchases made on an e-commerce site.

How does Google Analytics collect data about a website’s visitors?

• • By using a browser extension installed by the user.

• • By tracking network activity through server logs only.

• By using a tracking code (JavaScript snippet) embedded on each page of the website.

What role do cookies play in Google Analytics data collection?

• • Cookies are used to permanently store sensitive user data.

• • Cookies track and differentiate between unique and returning visitors, as well as sessions.

• Cookies are used only for recording server request data.

When using Google Analytics, what data is typically NOT automatically collected unless custom settings are used?

• • User interactions such as pageviews and clicks.

• • Personally identifiable information (PII) like names and email addresses.

• Referring traffic sources.

Which type of Google Analytics report provides insights into the sources of your website traffic?

• • Behavior Report

• • Acquisition Report

• Real-Time Report

What does the “Behavior Flow” report in Google Analytics show?

• • How users move through the website, including the pages they visit and where they drop off.

• • The locations from which users are accessing the website.

• The amount of revenue generated by specific pages.

What type of data is typically found in the “Audience” report?

• • Details about user demographics, interests, and device usage.

• • Information about which traffic sources bring users to the website.

• A summary of current visitors on the website at any given moment.

Which report would you use in Google Analytics to see the performance of specific pages on your website, including metrics like pageviews and average time on page?

• • Site Content Report (under the Behavior section)

• • Referral Traffic Report (under Acquisition)

• Goal Conversion Report (under Conversions)