What is a target market?
ESB Domain 2: Marketing and Sales

Quiz
•
Business
•
11th Grade
•
Easy
Christie Milam
Used 3+ times
FREE Resource
47 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A group of customers that will buy a product or service.
A list of potential suppliers for a business.
A collection of competitors in the same industry.
A database of all employees in a company.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does identifying a target market help a business?
It helps focus on the area where most sales will occur.
It increases the number of employees.
It reduces the cost of production.
It eliminates the need for advertising.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What should a business consider when determining the price of products and services?
The target market and how much they are willing to pay.
The cost of raw materials only.
The number of competitors in the market.
The distance from the supplier.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a value proposition?
A statement of a company's financial status
A description of a company's organizational structure
A statement of why a customer should do business with a company
A list of a company's products and services
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is primary data?
Data from academic journals
Data from first-hand accounts like interviews and surveys
Data from online articles
Data from company reports
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why is it important to use trusted data sources when determining target markets?
To save time
To get accurate information
To increase sales
To reduce costs
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is secondary data?
Data collected from interviews
Data that interprets primary data and often includes personal bias
Data from surveys
Data from direct observations
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