Reading Comprehension: Marketing Essentials in Business

What is the primary goal of marketing in business?

• To create advertisements

• To communicate the value of products to the target audience

• To manufacture products

• To create logos

How does effective marketing influence the target audience?

• It changes the product's value

• It increases production costs

• It affects purchasing decisions

• It reduces the need for advertising

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Which of the following is NOT commonly used as a channel for marketing campaigns?

• Social media

• Television

• Printed ads

• Google Form

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Why are digital platforms increasingly used in marketing?

• They are traditional and well-known

• They reach more customers and improve brand visibility

• They require less investment

• They only target local customers

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What is the purpose of collecting customer feedback?

• To understand the company’s competitors

• To better understand customers’ needs and preferences

• To decrease product development costs

• To improve employee satisfaction

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What happens after issues are identified from customer feedback?

• Products are discontinued

• Marketing efforts are stopped

• Improvements are made to enhance customer experience

• Customers are contacted individually

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Why do companies conduct market research in product development?

• To manufacture products faster

• To identify trends and understand customer expectations

• To reduce production costs

• To promote old products

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What step occurs after a new product is developed?

• It is sold directly to customers

• It undergoes testing and review

• It is immediately advertised

• It is listed on multiple online platforms

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What is the main purpose of analyzing sales reports?

• To increase customer complaints

• To monitor the success of marketing efforts

• To evaluate product defect

• To discontinue ineffective products

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What is done with the information gathered from sales analysis?

• Products are automatically discontinued

• It is used to improve future marketing strategies

• Products are discounted

• Customer satisfaction is not considered

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