Online Marketing and Promotion Quiz

What does SEM stand for?

• Search Engine Management

• Simple Email Marketing

• Social Engagement Marketing

• Search Engine Marketing

Which platform is known for Google Ads?

• Microsoft Advertising

• Yahoo Gemini

• Google AdWords

• Facebook Ads

What type of ad appears over webpage content and floats as users scroll?

• Pop-up Advertisement

• Floating Advertisement

• Text Advertisement

• Banner Advertisement

What is the main purpose of E-Mail Marketing?

• To send emails to customers

• To create websites

• To manage social media

• To design mobile apps

Which pricing model charges advertisers for each click on their ad?

• Cost Per Mille (CPM)

• Cost Per Click (CPC)

• Cost Per Acquisition (CPA)

• Cost Per Engagement (CPE)

What is a common feature of mobile marketing?

• Desktop advertising

• Print advertising

• Mobile-Optimized Websites

• Television commercials

Which type of advertisement consists of short video clips?

• Image Advertisements

• Video Advertisements

• Text Advertisements

• Banner Advertisements

What is the main advantage of mobile applications in marketing?

• Complexity in design

• Limited user engagement

• Direct access to users

• High development costs

What does CPC stand for in advertising?

• Cost Per Campaign

• Cost Per Customer

• Cost Per Conversion

• Cost Per Click

Which platform is used for sending transactional emails?

• Klaviyo

• HubSpot

• SendGrid

• Mailchimp