BMXX

Which brand architecture type involves a parent brand providing a unifying identity for all sub-brands, while each sub-brand maintains its own unique identity?

• House of Brands

• Branded House

• Endorsed Brand

• Sub-branding

In which brand architecture model does a single, primary brand name represent the entire range of products, providing a unified brand image across all products and services?

• House of Brands

• Branded House

• Endorsed Brand

• Hybrid Brand

Nestle and Alphabet are two examples of this type of brand architecture:

• Branded House

• House of Brands

• Product Brand

• Hybrid Brand

Which of the following best describes brand equity?

• The monetary value of a brand's assets

• The value added to a product or service due to brand perception

• The overall quality of a brand's product lineup

• The overall quality of a brand's product lineup

Which of the following strategies primarily helps strengthen brand equity?

• Reducing advertising costs

• Offering the lowest prices in the market

• Building strong brand associations and loyalty

• Expanding product lines without focusing on quality

Which of the following is an example of unethical branding?

• Disclosing full product ingredients on packaging

• Making unverified claims about being environmentally friendly

• Using customer feedback to improve service

• Supporting local communities through social programs

When a brand is transparent about its sourcing practices, it demonstrates which ethical principle?

• Accountability

• Loyalty

• Profitability

• Exclusivity

Which of the following strategies is most often used in a growth marketing approach to increase brand awareness quickly?

• Brand repositioning

• Customer segmentation

• Viral marketing and influencer partnerships

• Product diversification

Which of the following is typically a focus of a non-growth branding strategy?

• Expanding into new markets

• Strengthening brand loyalty and customer satisfaction

• Increasing brand visibility through digital ads

• Launching new product lines

Which of the following best describes how the Environmental aspect of ESG can enhance a brand’s reputation?

• By increasing the brand’s presence on social media platforms

• By reducing carbon emissions and promoting sustainable practices

• By diversifying product offerings to appeal to a broader audience

• By focusing on customer acquisition through discounts and promotions