Persuasive Strategies Quiz

What is a key element of emotional appeals?

• Providing only good reasons

• Using fear or anger

• Positive and vague promises

• Fear of missing out

What is a key element of name calling?

• Directly labeling something as negative

• Indirectly suggesting something is negative

• Positive and vague promises

• Fear of missing out

What is NOT a key element of bandwagon?

• Customizaion

• Being popular

• Peer pressure

• Fear of missing out

What is NOT a key element of glittering generalities?

• No proof

• Providing only good reasons

• Vague promises

• Positive language

What is innuendo?

• Loaded language or images used to target emotions

• Indirectly linking a person/idea with a negative feeling

• Directly linking a person/idea with a negative feeling

• Providing only good reasons

What type of appeal is used in the Allstate Mayhem advertisement?

• Logical Appeal

• Emotional Appeal

• Ethical Appeal

• Rational Appeal

Loaded language or images that are used to target an audience's emotions (usually fear), rather than their

reasoning or logic.

• Glittery Generalities

• Bandwagon

• Emotional Appeal

• Innuendo

Messages that only lists the good points (or bad points for competitors).

• Bandwagon

• Card Stacking

• Name Calling

• Testimonial

• Using famous or trustworthy people to persuade you that an idea or product is good (or bad), without carefully examining the facts.

• Testimonial

• Glittering Generalities

• Name Calling

• Card Stacking

What type of persuasive technique is show here?

• Bandwagon

• Testimonial

• Name Calling

• Glittering Generalities