Advertising

____________________ uses data on users' online actions to deliver more personalized and targeted ads.

• Behavior-based advertising

• Direct marketing

• Billboard

_____________________ allows brands to tailor their ads based on individual consumer actions, making their campaigns more relevant and effective.

• Behavior-based advertising

• Direct marketing

• Billboard

• ____________________ on social media platforms allows brands to serve ads that align closely with users' interests and behaviors.

• Behavior-based advertising

• Direct marketing

• Billboard

_________________ lets brands reach potential customers through emails, phone calls, or even physical mail.

• Prime time

• Direct marketing

• Billboard

A ______________ on a busy highway can be a powerful tool for local businesses to reach commuters.

• prime time

• direct marketing

• billboard

_______________ slots on television are highly sought after for _____________ because more people are likely watching.

• Prime time / TV commercials

• Direct marketing / slots

• Billboard / infomercials

Many YouTube videos start with ____________, which are video advertisements shown before the main content.

• TV commercials

• print ads

• pre-roll ads

Some _______________ are skippable, so brands have to capture attention in just a few seconds to retain viewers.

• TV commercials

• print ads

• pre-roll ads

________________ advertising allows companies to pay only when someone clicks on their ad, making it a cost-effective option for digital marketing.

• TV commercials

• Pay-per-click

• Pre-roll ads

______________ television ads are priced higher because of the large audience size, especially in the 8 to 10 p.m. window.

• Pay-per-click

• Pay-per-click

• Prime time