CCO201

1. Which of the following is considered the core task of corporate communication practitioners

• Developing new products

• Building, maintaining, and protecting the company's reputation

•  Managing financial risks

• Conducting market research

What is the primary objective of corporate communication as defined?

• To create and maintain favorable reputations with stakeholder groups

• To manage the company's internal budget

• To increase sales and market share

• To develop a company's annual reports

Which year marked a significant change in how companies moved from using 'public relations' to a more integrated approach called 'corporate communication'?

• 1950s

• 1960s

• 1970s

• 1980s

What does the 'stakeholder concept' emphasize in corporate communication?

• Focusing only on customers

• Balancing communication with all key groups influencing the organization

• Prioritizing shareholders' interests over others

• Eliminating the need for internal communication

In the context of corporate communication, which of the following represenCustomer satisfactionts the broader scope compared to marketing communication?

• Customer satisfaction

• Limited to internal communication

• Focus on advertising only

• Strategic communication with all stakeholders

Which best defines a corporate identity?

• A company’s desired image and reputation

• A company’s desired image

• A company’s desired reputation

• A company’s desired

Which concept is highlighted as increasingly important due to new media and technology?

• Stakeholder management

• Corporate ethics

• Interactive communication model

• Market segmentation

How is 'strategic public relations' described?

• A means of coordinating communication across all disciplines

• A tool for promoting product launches

• A function focused on shareholder engagement

• An approach limited to financial communication

 What is a primary driver for integrating communication within organizations?

•  Need for improved product quality

• Demand for strategic alignment with business goals

• Desire for a hierarchical management structure

• Lack of communication professionals

Which of the following is a common organizational driver for integration?

• Reducing the number of employees

• Enhancing operational efficiency

• Eliminating marketing communication

• Increasing product diversification