PMK - Advertising

What is the primary purpose of advertising according to the text?

• To entertain the audience

• To provide personal communication

• To inform, persuade, or remind consumers

• To create exclusive messages for individuals

In advertising, 'nonpersonal' communication refers to messages delivered through a (a)  

• Messages delivered in person
• Messages delivered through a media
• Messages tailored for each individu
• Messages that are not paid for

Which of the following is a benefit of advertising for society?

• It limits consumer choices

• It discourages competition

• It informs consumers about product choices

• It increases product prices

What are advertisers legally and ethically obligated to provide to consumers and business customers?

• Honest and accurate information

• Exaggerated claims

• Unverified testimonials

• Biased opinions

What do laws and regulations protect buyers from in advertising?

• Deceptive and improper advertising practices

• High prices

• Limited product availability

• Excessive advertising

According to the Federal Trade Commission Act, advertisements must NOT be (a)   .

• Advertisements must be unfair
• Advertising must be truthful and no
• Advertisers must have evidence to b
• Advertisements cannot be unfair

What is false advertising?

• Overstating features and benefits or making false claims

• Providing accurate product information

• Offering discounts and promotions

• Using celebrity endorsements

What is the risk for businesses that misrepresent their products or services?

• Gaining more customers

• Receiving government subsidies

• Losing customers and facing legal penalties

• Increasing brand loyalty

What type of marketing strategy is typically used in traditional advertising media?

• Inbound marketing

• Outbound marketing

• Viral marketing

• Content marketing

Which of the following is included in print media?

• Television ads

• Online banners

• Newspapers

• Radio spots