Digital leaders navigate organizations toward digital transformation. What are the characteristics of an effective digital leader? Choose TWO of the following

A. Someone who protects the status quo

C. Someone who avoids partnerships

The creative strategy is one of the most important elements in a digital marketing strategy as it will embody the brand look and feel. What are key elements to consider when establishing a creative strategy? Choose TWO of the following:

B. Adjustments to overarching strategy

There are many different challenges and threats presented by data. What are the types of threats to data that businesses need to protect against? Choose TWO of the following:

B. Erroneous leaks of customer data

A. Social media reputation issues

D. Decoding anonymous (or hashed) IDs

Which of the following metrics are dedicated to video campaigns only? Choose TWO of the following:

D. Views/-strong/-heart:>:o:-((:-h

Being a leader is not the same as being a manager. Which of the following are typical characteristics of a leader? Choose TWO of the following:

A. Inspires people to buy-in to the organizational strategy

D. Creates a vision for the organization to work toward

B. Runs a project on a day-to-day basis

C. Gets things done and deals with project-related problems

What are the benefits of a digital display creative brief? Choose TWO of the following:

A. It challenges you to define what it is you actually want to achieve or communicate

B. It makes it easier for creatives and designers to generate ideas

C. It enables people to be creative without having to focus on the company objectives

D. It helps you redesign your brand guidelines for every campaign

What are the benefits of including both traditional and digital marketing activities when creating a marketing campaign? Choose TWO of the following:

C. Optimizes for scale and relevance

A. Prioritizes inbound marketing over outbound

You were managing a small marketing team, but following a merger, your team incorporated several other teams and has now doubled in size. What actions can you take to develop a leadership mind-set in this situation? Choose TWO of the following:

A. Visualize how the different teams could work effectively together

C. Communicate your vision of the new team to all members and encourage their enthusiasm

B. Develop detailed process documents to ensure the team operates smoothly

D. Closely monitor the team and address issues as they arise

Strategic thinking has a number of core characteristics. Which of these behaviors characterize strategic thinking? Choose TWO of the following:

A. A marketer looks at the big picture and ensures his social campaign integrates with the company's other strategies

D. A marketer develops a Facebook campaign, but builds in contingencies for future changes to the platform

B. A marketer designs an exciting new email campaign, based on current data protection standards

C. Following the success of an online voucher campaign, a marketer develops an identical campaign for next year

There are many dangers associated with data and data collection. What are the types of threats to data that businesses need to protect against? Choose TWO of the following:

A. Outdated and inaccurate data

B. Social media reputation issues

C. Decoding anonymous or hacked IDs

To be successful, leaders need to surround themselves with good people. What strategies can you use to recruit top talent? Choose TWO of the following:

C. Recruit people who fit in well with your corporate culture

D. Hire people who are prepared to take on any task

B. Delegate the recruitment process to the HR department

Prototyping is an experimental process used for evaluating new designs and ideas. How can prototyping positively impact CX in your organization? Choose TWO of the following:

B. Shortens the length of time it takes to deliver products to market

C. Leads to better product and service design

A. Results in less feedback from customers and other stakeholders about your products

D. Allows you deliver an ongoing stream of good news about new features to customers

How can you best use social media in your customer service strategy? Choose TWO of the following:

B. Recommend alternative products to satisfy customer needs

C. Identify brand advocates and reward them

A. Undermine competitor products or services by criticizing them

D. Ask customers with complaints to post and discuss their issues on public forums

Digital leadership involves navigating an organization toward digital transformation in order to stay competitive and agile in a rapidly evolving digital and social media landscape. Which of these people is an effective digital leader? Choose TWO of the following:

B. Someone who centralizes decision making

C. Someone who relies on existing HR models

If you are a non-technical leader, you may want to prepare yourself for digital transformation. What steps can you take to do this? Choose TWO of the following:

A. Outsource digital transformation activities

D. Delegate technical tasks to colleagues

Online interaction has many advantages for consumers over traditional methods of interacting. Which are some of the main advantages? Choose TWO of the following:

B. Online channels are accessible anywhere, through mobile devices

D. Digital interactions are often cheaper

A. Online transactions reduce the need for records and receipts

C. There are less distractions online

According to Urbany et al's Three Circles Strategic Growth Framework, what two things should be driving your strategy?

C. Customer perception of your competitors' offerings

Digital best practices add value throughout an entire organization, including within your own role. What are some of the benefits that digital tools can provide? Choose TWO of the following:

B. They will understand complex situations

To get ahead, leaders should work to develop their executive presence. What strategies can you use to develop an executive presence? Choose TWO of the following:

A. Improve your communication skills

C. Dress casually and appear friendly

D. Apply regularly for promotion.

Effective personnel planning is essential for all teams - especially if team members have in-demand skillsets. What best practices should you follow when personnel planning to ensure people are attracted to your company and want to stay with you? Choose TWO of the following:

A. Provide opportunities for advancement

D. Create a positive company culture

B. Approach competitors' employees

To be successful, leaders need to surround themselves with good people. What strategies can you use to recruit top talent? Choose TWO of the following:

A. Hire people who are prepared to take on any task

B. Delegate the recruitment process to the HR department

What benefits does search engine optimization (SEO) bring to your website? Choose TWO of the following:

B. It increases your rankings on search engine results pages (SERPs)

D. It leads to increased traffic to your website

A. It guarantees increased sales

C. It reduces the cost of marketing campaigns

You should set goals for your digital strategy as early as possible. Why is setting SMART goals important for an effective digital strategy? Choose TWO of the following:

C. It identifies what needs to be tracked, measured, and reported from the strategy

D. It defines the purpose of the digital strategy

A. It ensures that the strategy objectives are flexible

B. It ensures that all business goals and digital strategy objectives align to deliver a commercial return on investmen

As part of your content strategy development, you have defined your objectives and captured your brand purpose. What else do you need to do to complete your content marketing strategy? Choose TWO of the following:

B. Detail pieces for production

C. Outline distribution channels

A. Predict who customers will be

Your interior design company has launched a new app that makes it easier for people to visualize designs and book consultations. You want to use display advertising to raise awareness of this new app. What benefits could display advertising bring to your digital marketing campaign? Choose TWO of the following:

A. You can drive brand awareness to a large number of people

B. You can use banners to reach consumers on interior design websites

C. You can target individual users who are likely to book consultations

D. You can focus on conversions by monitoring how many app downloads occur each week

Digital transformation is driven by a number of factors. What are some of those factors? Choose TWO of the following:

A. Global digital skills shortage

How can you use creative assets efficiently to maximize creative output across a range of digital and social media platforms? Choose TWO of the following:

A. Taking existing visual assets and editing to suit social formats

D. Compressing visual assets to reduce file sizes

B. Using as little text as possible for onscreen assets

C. Identifying assets to add to your website to improve SEO

After you hire great people, you won't want to lose them. What strategies can you use to retain top talent? Choose TWO of the following:

A. Inspire and develop team members

D. Trust your team to build and improve on your ideas

B. Encourage your team to always strive for perfection

C. Remind team members that mistakes won't be tolerated

Data breaches can have many consequences. What are some of the critical consequences of a data breach for businesses? Choose TWO of the following:

C. If it happens, it's unlikely to happen again

D. You can generate more business as a result

You can establish yourself as an effective digital leader in different ways. Which of these leaders are demonstrating personal leadership by example? Choose TWO of the following:

A. He or she leverages a personal network to source organizational talent

C. He or she drives a mind-set of tracking customers', competitors', and partners' activities in real-time

B. He or she values a steady approach ahead of experimentation or risk-taking as mistakes should be punished

D. He or she thrives on certainty and established practices and processes

Digital provide an opportunity to improve or streamline the processes that you use in your own role. What are some of the benefits that digital tools provide? Choose TWO of the following:

B. They can be immediately integrated into business workflows

C. They require little or no learning

MKT309

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English

1st - 5th Grade

Used 4+ times

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MULTIPLE SELECT QUESTION

45 sec • 1 pt

You can use traditional and digital marketing in your campaigns. What are the benefits of including both types of marketing activities when creating a 360 marketing campaign? Choose TWO of the following

A. Covers the entire buying cycle

B. Prioritizes inbound marketing over outbound

C. Both traditional and digital channel creative can be quickly updated

D. Uses every audience's point of contact

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Non-technical leaders may feel side-lined in the digital age. How can non-technical leaders prepare themselves for digital transformation? Choose TWO of the following:

A. Use emerging technologies

B. Trust that technology will adapt to your strategy

C. Delegate digital transformation to the IT department

D. Read industry publications

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Two of the most important principles of digital marketing are inbound and outbound marketing. What are the key concepts of inbound marketing? Choose TWO of the following:

A. An audience actively seeks out content and are pulled towards a brand

B. Attracts leads by providing helpful content

C. Brand messages are pushed towards a specified audience

D. Uses volume and repetition to spread word of existence

MULTIPLE SELECT QUESTION

45 sec • 1 pt

What are some key components in an effective e-commerce strategy?
Choose TWO of the following:

A. Identifying the right prices that customers are willing to pay

B. Using targeted advertising to attract a defined audience

C. Providing minimal cost service levels

D. Using a lot of detailed text articles on your website

MULTIPLE SELECT QUESTION

45 sec • 1 pt

What tactics can be used to grow your email marketing list?
Choose TWO of the following

A. Inform people

B. Engage with your readers

C. Send several emails per day

D. Segment your email data

MULTIPLE SELECT QUESTION

45 sec • 1 pt

There are several competing elements to consider when you're analyzing the overall customer experience in your business. What are some of those competing elements? Choose TWO of the following

A. Your brand

B. Your business priorities

C. Your digital marketing budget

D. Your competitors

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

You have been tasked with quickly driving a large volume of high value traffic to your website. What digital channel is best suited to achieve this? Choose ONE of the following

Organic search (SEO)

Website optimization

Email and automation marketing

Paid search (PPC)

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MKT309

You can use traditional and digital marketing in your campaigns. What are the benefits of including both types of marketing activities when creating a 360 marketing campaign? Choose TWO of the following

Non-technical leaders may feel side-lined in the digital age. How can non-technical leaders prepare themselves for digital transformation? Choose TWO of the following:

Two of the most important principles of digital marketing are inbound and outbound marketing. What are the key concepts of inbound marketing? Choose TWO of the following:

What are some key components in an effective e-commerce strategy? Choose TWO of the following:

What tactics can be used to grow your email marketing list? Choose TWO of the following

There are several competing elements to consider when you're analyzing the overall customer experience in your business. What are some of those competing elements? Choose TWO of the following

You have been tasked with quickly driving a large volume of high value traffic to your website. What digital channel is best suited to achieve this? Choose ONE of the following

Digital leaders navigate organizations toward digital transformation. What are the characteristics of an effective digital leader? Choose TWO of the following

The creative strategy is one of the most important elements in a digital marketing strategy as it will embody the brand look and feel. What are key elements to consider when establishing a creative strategy? Choose TWO of the following:

There are many different challenges and threats presented by data. What are the types of threats to data that businesses need to protect against? Choose TWO of the following:

Access all questions and much more by creating a free account

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