Unit 1 and 2 Quiz S&E I

Which of the following marketing activities involves keeping detailed ticket sales records:

• Ticket sales

• Market research and development

• Merchandising

• Ticket management

Which of the following marketing activities usually involves planning youth clinics for fans:

• Media relations

• Advertising

• Market research and development

• Community relations

What is a direct economic impact?

• Increased job creation due to new business operations

• Increased local property values from improved infrastructure

• Higher local spending due to increased wages

• Less local tourism due to an event

The reasons that cause people to purchase products are called

• wants.

   

• features.

   

•  

  buying motives.

• needs.

When people make purchases on the basis of reason or logic, they are using __________ buying motives.

• emotional

• inappropriate

   

• patronage

   

• rational

   

When customers buy on the basis of their feelings or impulses, they are using __________ buying motives.

•   rational

•   emotional

   

• detached

   

• patronage

Who must be present for a sporting event to take place?

• a. Amateurs

• b. Professionals

• c. Athletes

• d. Spectators

Which of the following help create the excitement and enthusiasm that make the games what they are:

• Trainers

• Coaches

• Spectators

• Team owners

A target market can be described as the

• sample of the market

• group of customers the business seeks to attract

• direction the market is headed

• way a business draws its customers

When the total market is divided, one of its groups is called a market

• share.

• slice.

• segment.

• subdivision.