Marketing Mix Quiz 8.11

What is the primary aim of Public Relations (PR) for a business?

• Increase sales

• Control the flow of information to create a positive image

• Lower costs

• Attract new employees

Which of the following is NOT a PR activity?

• Sponsorship

• Influencer relations

• Making the product

• News story creation

What is an example of an event where sponsorship can provide media exposure?

• Local town hall meeting

• Olympic Games

• Office lunch

• Neighborhood cleanup

What does ‘competitive clutter’ in sponsorship refer to?

• Having no sponsors at an event

• When many brands sponsor the same event, creating confusion

• Only one brand being the sponsor

• Using competitors’ products

What is the primary purpose of market research?

• To design a marketing campaign

• To place adverts

• To understand customer needs and preferences

• To work out profit

Which of the following is an example of a demographic factor in marketing?

• the customers name

• the customers income level

• television adverts

Why is direct marketing often effective in increasing sales?

• It only targets new customers

• It can provide a direct and personalised connection

• It involves high costs

• It is random and unorganized

What is one disadvantage of non-targeted direct marketing (mass marketing)?

• Limited reach

• Ineffective for niche markets

• High engagement rates

• Specific targeting

What is a key benefit of targeted direct marketing?

• High reach with minimal targeting

• Privacy concerns

• Personalisation and relevance to potential customers

• Less measurable results

Which of the following is a disadvantage of targeted direct marketing?

• It is always free

• Can raise privacy concerns

• Not cost-effective

• Lacks personalization