Advertising and Promotion Quiz "A"

Advertising and Promotion Quiz "A"

11th Grade

30 Qs

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Advertising and Promotion Quiz "A"

Advertising and Promotion Quiz "A"

Assessment

Quiz

Business

11th Grade

Medium

Created by

Ronda Middleton

Used 3+ times

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30 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Any form of paid, non-personal mass communication that reaches an audience.

Directing

Advertising

Broadcasting

Targeting

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Promotion of a product includes all of the following except:

Advertising a new product

Personal selling by using sales representatives

Offering coupons to encourage increased sales

Redesigning a product to give it more features and make it look more modern

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Before deciding on the most appropriate advertising media, it is important to

Change the price of the product

Update the product

Establish the target audience for the product

Introduce an exclusive distribution strategy for the product

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The advertising format, such as broadcast, print, internet, outdoor, or specialty

Communications

Retailing

Industry

Media

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This form of media has a targeted audience, long life span, and a high pass along rate.

Radio

Outdoor

Magazine

Direct mail

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This media includes television and radio, meaning that signal is transmitted.

Print

Broadcast

Outdoor

Direct mail

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This media includes magazines and newspapers.

Print

Broadcast

Outdoor

Direct mail

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