Advertising and Promotion Quiz "A"

Any form of paid, non-personal mass communication that reaches an audience.

• Directing

• Advertising

• Broadcasting

• Targeting

Promotion of a product includes all of the following except:

• Advertising a new product

• Personal selling by using sales representatives

• Offering coupons to encourage increased sales

• Redesigning a product to give it more features and make it look more modern

Before deciding on the most appropriate advertising media, it is important to

• Change the price of the product

• Update the product

• Establish the target audience for the product

• Introduce an exclusive distribution strategy for the product

The advertising format, such as broadcast, print, internet, outdoor, or specialty

• Communications

• Retailing

• Industry

• Media

This form of media has a targeted audience, long life span, and a high pass along rate.

• Radio

• Outdoor

• Magazine

• Direct mail

This media includes television and radio, meaning that signal is transmitted.

• Print

• Broadcast

• Outdoor

• Direct mail

This media includes magazines and newspapers.

• Print

• Broadcast

• Outdoor

• Direct mail

This media includes billboards, messages on buildings or transportation, benches, etc.

• Print

• Broadcast

• Direct mail

• Outdoor

Useful and inexpensive items given away with the business’ name printed on them.

• Product sample

• Guerilla marketing

• Specialty media

• Sales promotion

The saying in a print ad that gets the reader's attention and leads the customer to read the rest of the ad.

• Headline

• Illustration

• Copy

• Signature