Understanding how advertising works

What is advertising?

• A form of entertainment for audiences to enjoy in their free time.

• A type of communication where businesses promote products, services, brands, or ideas to a target audience.

• A method of providing free products to customers without expectations.

How many key purpose advertising are there?

• 5

• 4

• 3

What are the key objectives of advertising?

• Informing, persuading, and reminding

• Entertaining, distracting, and confusing the audience

• Selling, negotiating, and closing deals

What are types of advertising?

• Networking, planning and analyzing

• Calling, selling, texting and consulting

• Digital, Print, Broadcast and Outdoor.

Which of the following explains how advertising works?

• It entertains viewers with unrelated information.

• It reaches a target audience with messages that aim to inform, persuade, or remind them about a product.

• It only distributes free samples without promoting any brand.

What is a common goal of advertising?

• To confuse the audience about the product.

• To inform, persuade, or remind people about a product, service, or brand.

• To increase production costs for the company.

• To avoid customer attention

Which of the following is a key method used in advertising?

• Ignoring the audience’s needs

• Highlighting the benefits and features of a product

• Only showing the product to employees

• Not communicating any message

What is one way advertisers encourage people to act quickly?

• By increasing the price of the product

• By creating a sense of urgency with phrases like “Limited time offer”

• By keeping the product a secret

Why do advertisers use repetition in their ads?

• To make the ad more complex

• To avoid showing the product multiple times

• To reinforce brand awareness and make people remember the product

How does advertising create a desire for a product?

• By ignoring customer preferences

• By showing the product as part of a desirable lifestyle

• By hiding the product’s benefits

• By only targeting employees