SEM 1 Midterm

What is one of the main purposes of sport and event marketing?

• To increase merchandise costs

• To identify consumer needs and create strategies to meet them

• To limit consumer spending

• To advertise products only locally

Which of the following is an example of a sports event?

• A music concert

• A baseball game

• A fashion show

• A cooking competition

Internal data comes from which of the following sources?

• Government reports

• Customer databases

• Competitor analysis

• Social media trends

What does qualitative data refer to?

• Numerical data

• Non-numerical data

• Financial data

• Survey data

Which is a key characteristic of secondary data?

• It is collected firsthand for a specific research need

• It is always more accurate than primary data

• It is already existing data

• It is collected through interviews only

The economic ripple effect refers to:

• How an event positively impacts the local economy

• How much the event costs to run

A primary method for collecting data in sports marketing is:

• Using financial reports

• Reviewing competitor analysis

• Conducting interviews

• Reading industry publications

Quantitative data is primarily used for:

• Describing characteristics

• Making statistical analysis

• Understanding motivations

• Conducting focus groups

Which of the following is an example of external data?

• Ticket sales data

• Financial statements

• Competitor performance reports

• Employee feedback

Which data collection method involves watching people or events to gather information?

• Focus groups

• Experiments

• Surveys

• Observations