Promotion Methods in Business Management

What is the primary aim of 'Into the pipeline' promotions?

• To increase online sales

• To target retailers

• To reduce production costs

• To attract end consumers directly

What is a 'Point of sale display' designed to do?

• Enhance product packaging

• Increase online visibility

• Attract customers to buy products at the checkout

• Provide detailed product information

What does 'Sale or return' offer to retailers?

• A discount on bulk purchases

• The ability to return unsold stock

• Exclusive selling rights

• Extended payment terms

What is a 'Dealer loader'?

• A tool for loading goods onto trucks

• A reward for customers buying in bulk

• A reward for retailers buying a minimum quantity

• A software for managing sales

How can manufacturers use promotional gifts?

• To improve product quality

• To attract customers into the retailer

• To encourage retailers to stock their products

• To reduce production costs

What benefit does staff training provide to retailers?

• Reduces the need for advertising

• Decreases the number of staff required

• Improves customer service

• Increases product prices

Which of the following is NOT a method of 'Into the pipeline' promotion?

• Point of sale displays

• Sale or return

• Dealer loader

• Public relations campaigns

Why might a retailer agree to a 'Sale or return' arrangement?

• To increase their profit margins

• To receive promotional gifts

• To gain exclusive rights to sell a product

• To reduce the risk of unsold stock