The Micro Envir

The marketing environment includes only the actors within a company that impact its ability to connect with customers.

• True

• False

Answer explanation

The marketing environment includes both internal and external actors and forces.

Being proactive in analysing environmental trends allows companies to stay ahead of competitors.

• True

• False

The marketing environment is divided into the microenvironment and macroenvironment.

• True

• False

Competitors are not considered part of a company’s microenvironment.

• True

• False

Answer explanation

Competitors are part of the microenvironment.

Suppliers provide essential resources needed to produce market offerings.

• True

• False

A company’s internal environment includes departments such as finance, R&D, and operations.

• True

• False

Staff motivation does not significantly impact a company's ability to deliver customer value.

• True

• False

Answer explanation

Staff motivation is crucial for effective collaboration and customer value delivery.

Marketing intermediaries assist companies only in distributing products to consumers.

• True

• False

Answer explanation

Marketing intermediaries assist in promoting, selling, and distributing products.

Publics can have a significant impact on a company's ability to achieve its objectives.

• True

• False

Financial publics include entities like banks, investors, and stockholders.

• True

• False