What is the key concept Michelin associates with its brand?

CHAP 2

Quiz
•
Mathematics
•
University
•
Hard
03_Trương Bảo
FREE Resource
20 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Speed
Safety and reliability
Luxury
Technology
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an intangible element of a brand image?
Packaging
Corporate culture
Logo
Retail outlets
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A primary benefit of a strong brand image for consumers is:
Longer decision-making time
Higher prices
Reduced search time in making decisions
Lower confidence in product quality
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which brand name category refers to names that convey what a company does?
Overt names
Implied names
Conceptual names
Iconoclastic names
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The word 'Google' originated from:
A Latin phrase
A Danish phrase
A joke about search engines
A famous book
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What type of branding strategy uses an established brand to introduce a new product?
Family branding
Brand extension
Co-branding
Private branding
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a test of a quality brand logo?
Recognizable
Consistent with target market meaning
Complicated design
Evokes positive feelings
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