What is the key concept Michelin associates with its brand?

CHAP 2

Quiz
•
Mathematics
•
University
•
Hard
03_Trương Bảo
FREE Resource
20 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Speed
Safety and reliability
Luxury
Technology
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an intangible element of a brand image?
Packaging
Corporate culture
Logo
Retail outlets
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A primary benefit of a strong brand image for consumers is:
Longer decision-making time
Higher prices
Reduced search time in making decisions
Lower confidence in product quality
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which brand name category refers to names that convey what a company does?
Overt names
Implied names
Conceptual names
Iconoclastic names
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The word 'Google' originated from:
A Latin phrase
A Danish phrase
A joke about search engines
A famous book
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What type of branding strategy uses an established brand to introduce a new product?
Family branding
Brand extension
Co-branding
Private branding
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a test of a quality brand logo?
Recognizable
Consistent with target market meaning
Complicated design
Evokes positive feelings
Create a free account and access millions of resources
Similar Resources on Quizizz
20 questions
Solve Math Problems Involving The Four Operations

Quiz
•
7th Grade - University
20 questions
Sampling Methods Statistics Algebra

Quiz
•
12th Grade - University
20 questions
Math Four Operations Problems to Solve

Quiz
•
5th Grade - University
15 questions
Changing Units

Quiz
•
4th Grade - University
15 questions
Fractions Partition

Quiz
•
3rd Grade - University
19 questions
Fraction Whole Numbers/Improper Fractions

Quiz
•
6th Grade - University
20 questions
Fraction Assessment

Quiz
•
3rd Grade - University
15 questions
Ratio Rate Proportion

Quiz
•
6th Grade - University
Popular Resources on Quizizz
15 questions
Multiplication Facts

Quiz
•
4th Grade
25 questions
SS Combined Advisory Quiz

Quiz
•
6th - 8th Grade
40 questions
Week 4 Student In Class Practice Set

Quiz
•
9th - 12th Grade
40 questions
SOL: ILE DNA Tech, Gen, Evol 2025

Quiz
•
9th - 12th Grade
20 questions
NC Universities (R2H)

Quiz
•
9th - 12th Grade
15 questions
June Review Quiz

Quiz
•
Professional Development
20 questions
Congruent and Similar Triangles

Quiz
•
8th Grade
25 questions
Triangle Inequalities

Quiz
•
10th - 12th Grade