CHAP 2

CHAP 2

University

20 Qs

quiz-placeholder

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CHAP 2

CHAP 2

Assessment

Quiz

Mathematics

University

Hard

Created by

03_Trương Bảo

FREE Resource

20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the key concept Michelin associates with its brand?

Speed

Safety and reliability

Luxury

Technology

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an intangible element of a brand image?

Packaging

Corporate culture

Logo

Retail outlets

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A primary benefit of a strong brand image for consumers is:

Longer decision-making time

Higher prices

Reduced search time in making decisions

Lower confidence in product quality

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which brand name category refers to names that convey what a company does?

Overt names

Implied names

Conceptual names

Iconoclastic names

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The word 'Google' originated from:

A Latin phrase

A Danish phrase

A joke about search engines

A famous book

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What type of branding strategy uses an established brand to introduce a new product?

Family branding

Brand extension

Co-branding

Private branding

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a test of a quality brand logo?

Recognizable

Consistent with target market meaning

Complicated design

Evokes positive feelings

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