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CHAP 1S

Authored by 03_Trương Bảo

Mathematics

University

CHAP 1S
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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one major reason traditional media viewership has declined?

Rise in radio listenership

Increased use of internet and social media

Decrease in content quality

Growth of print media

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What inspired the creation of Lending Tree?

Market research

Frustration with traditional lending methods

Government regulations

Technological advances

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In marketing communication, what is “noise”?

Physical sound in ads

Distractions that prevent messages from being received

The volume of ads

Competition between brands

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Integrated Marketing Communications (IMC) focuses on:

Isolating each marketing tool

Coordinating all marketing tools for maximum impact

Reducing marketing budgets

Using only digital media

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is NOT a step in a marketing plan?

SWOT analysis

Evaluation of performance

Targeting irrelevant markets

Setting marketing objectives

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What trend has become more important in marketing communications?

Emphasis on accountability and measurable results

Reducing customer engagement

Increasing reliance on television ads

Ignoring global competition

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a component of mobile marketing?

Magazine ads

Text messaging

Television commercials

Door-to-door marketing

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