What is one major reason traditional media viewership has declined?

CHAP 1S

Quiz
•
Mathematics
•
University
•
Hard
03_Trương Bảo
FREE Resource
20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Rise in radio listenership
Increased use of internet and social media
Decrease in content quality
Growth of print media
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What inspired the creation of Lending Tree?
Market research
Frustration with traditional lending methods
Government regulations
Technological advances
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In marketing communication, what is “noise”?
Physical sound in ads
Distractions that prevent messages from being received
The volume of ads
Competition between brands
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Integrated Marketing Communications (IMC) focuses on:
Isolating each marketing tool
Coordinating all marketing tools for maximum impact
Reducing marketing budgets
Using only digital media
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is NOT a step in a marketing plan?
SWOT analysis
Evaluation of performance
Targeting irrelevant markets
Setting marketing objectives
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What trend has become more important in marketing communications?
Emphasis on accountability and measurable results
Reducing customer engagement
Increasing reliance on television ads
Ignoring global competition
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a component of mobile marketing?
Magazine ads
Text messaging
Television commercials
Door-to-door marketing
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