Yearbook: Design Quiz

The first item placed on a spread once a grid is established is the:

• Dominant Element

• Margin

• Folio

• White Space

A dominant photo/ element should be placed here on a spread:

• close to the center

• near the bottom left margin

• near the upper right margin

• in the center of the right side of the spread

A dominant element is _____ times larger than other photos on the spread.

• 2-3

• 3-4

• 4-5

• 5-6

An eyeline is placed here on a spread.

• under the dominant element

• beside the dominant element

• along the left margin

• along the right margin

A caption should be placed outside of the photo it describes instead of between photos to:

• avoid confusion

• make the page look better

• avoid conflict with the dominant element

• fill in the white space

When designing a spread, you should start at the center and work:

• to the outsides

• towards the bottom of the pages

• into the center of the spread

• towards the left side folio

 The term for guiding a viewer’s eye to look at an item on a spread first, next, and last is:

• Hierarchy

• Unity

• CVI

• Alignment

When a spread looks like a single design instead of 2 separate pages.

• Unity

• Alignment

• Tight Spacing

• Eyeline

The purpose of an eyeline is to:

• unify a spread

• create a CVI

• Take up negative white space

• Erase the gutter

Large, catchy text that makes a direct connection to the spread's dominant element is a(n):

• Headline

• Subheadline

• Eyeline

• Pica