Market Research Quiz

Market Research Quiz

University

50 Qs

quiz-placeholder

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Market Research Quiz

Market Research Quiz

Assessment

Quiz

Others

University

Hard

Created by

Olawoye Mayowa

FREE Resource

50 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary purpose of market research?

To increase product prices

To understand customer needs

To eliminate competitors

To develop new policies

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which type of research involves collecting new data directly from sources?

Secondary research

Primary research

Qualitative research

Quantitative research

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Primary research is considered more:

Expensive and time-consuming

Inexpensive and fast

Generalized

Inaccurate

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A key disadvantage of secondary research is:

It provides customized data

It may be outdated

It is too costly

It always lacks reliability

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a principle of marketing for profit businesses?

Service orientation

Transparency

Customer orientation

Public engagement

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Market research helps businesses:

Ignore competitor activities

Understand market demand

Increase production costs

Lower employee salaries

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Secondary research is:

Always preferred over primary research

More resource-intensive than primary research

Faster and cost-effective

The same as primary research

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