What is the primary purpose of market research?

Market Research Quiz

Quiz
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Others
•
University
•
Hard
Olawoye Mayowa
FREE Resource
50 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
To increase product prices
To understand customer needs
To eliminate competitors
To develop new policies
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which type of research involves collecting new data directly from sources?
Secondary research
Primary research
Qualitative research
Quantitative research
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Primary research is considered more:
Expensive and time-consuming
Inexpensive and fast
Generalized
Inaccurate
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A key disadvantage of secondary research is:
It provides customized data
It may be outdated
It is too costly
It always lacks reliability
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a principle of marketing for profit businesses?
Service orientation
Transparency
Customer orientation
Public engagement
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Market research helps businesses:
Ignore competitor activities
Understand market demand
Increase production costs
Lower employee salaries
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Secondary research is:
Always preferred over primary research
More resource-intensive than primary research
Faster and cost-effective
The same as primary research
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