Costco's Shopping Strategy

What is the main idea of the video?

• The narrator's shopping experience at Costco.

• The design and strategy behind Costco stores.

• The history of retail stores in general.

How are aisles in Costco different from most stores?

• They have no signs or maps, only numbers.

• They have colorful signs for each section.

• They have maps at the entrance.

What is the "treasure hunt retail psychology" mentioned in the video?

• Encouraging customers to explore and find deals.

• Providing detailed maps for shoppers.

• Keeping the store layout the same.

How does Costco's treasure hunt strategy affect customers?

• It makes them shop quickly.

• It makes them buy fewer products.

• It makes them shop longer and buy more products.

What is Costco's main source of revenue?

• Selling products at high prices.

• Membership dues.

• Advertising fees.

How much is the annual fee for Costco's basic membership?

• $30

• $60

• $90

What is Costco's internal code regarding pricing?

• Increase prices to maximize profit.

• Offer items at the lowest possible price.

• Keep prices the same all year round.

How much is the average markup on items at Costco?

• 25%

• 50%

• 11%

How many products does the average Costco warehouse stock at any given time?

• 10,000

• 3,700

• 50,000

What percentage of Costco's annual sales come from Kirkland products?

• 10%

• 25%

• 50%