Chapter 2

The task of any business is to .....

• create customer needs

• differentiate in terms of cost of production

• deliver customer value at a profit

• reduce competition

• comminicate similar value as a provided by competitors

The value delivery process can be divided into three phases, out of which " choosing the value" implies ....., which is the essence of strategic marketing

• segmentation, developing, and delivering

• targeting, positioning, and communicating

• targeting, positioning, and delivering

• segmentation, targeting, and positioning

• researching, developing, and delivering

The ..... in the value chain cover the sequence of bringing materials into the business (inbound logistics), converting them into final products (operations), shipping out final products (outbound logistics), marketing them (marketing and sales), and servicing them (service)

• operations process

• manufacturing processes

• primary activities

• secondary activities

• tertiary activities

which of the following can be considered a primary activity in the value chain process?

• procurement

• human resource management

• technology development

• inbound logistic

• firm infrastructure

activities involved in building deeper understanding of existing consumers and what the product offerings mean to them would be a part of the ...... process

• customer acquitions

• customer relationship management

• customer prospecting

• customer integrating management

• customer equity

another way to describe a supply chain, where companies partner with specific suppliers and distributors to ensure a smooth functioning of the system, is to call it a ....

• teamwork group

• horizintal integration

• domestic power center

• value exploration

• value delivery network

The.... sphere is the number of channel levels. from raw materials to final product and distribution, in which a company will participate

• industry

• vertical

• product/application

• competence

• market segment

which of the following terms can be defined as "the shared experiences, stories, beliefs, and norms that characterize an organization?

• organizational dynamic

• a business mission

• an ethical/ value statement

• customer relationships

• corporate culture

..... is the process that turns marketing plans into action assigment and ensure that such assigments are excuted in a manner that accomplishes the plan's stated objectives

• marketing implementation

• marketing research

• marketing analysis

• brand management

• product management

A marketing dashboard should display ......

• implementation controls

• plan for each marketing audit

• the company's marketing mix-models

• the instrument panel of all vehicles sold by a dealership

• a customer performance scorecard and a stakeholder-performance scorecard