Unit 4: Marketing Quiz

The Marketing Mix is also known as ...?

(a)  

What are the 4 p's of marketing?

• Product, Price Place, Product Sales
• Place, Partnership, Place, Promotion
• Product, Place, Price, Promotion
• Promotion, Price, Positioning, Product

In terms of the Marketing Mix, Product is

• Your business idea, in its simplest form
• The total product or service offering (including user experience)
• Locations where the product/service can be purchases; how did the product become available (distribution path)
• perception of a product or service's value

In terms of the Marketing Mix, Price is

• Amount a customer will pay; perception of a product or service's value
• Ways that a company may inform, persuade, remind a target market about their products/services
• The cost of your expenses
• The total product or service offering (including user experience)

T/F: If the brand "Freeze Water Bottles" is looking to a use their own channel to sell their product, they should try to partner with Walmart and sell their product.

• True
• False

In terms of Marketing, MVP stands for...

(a)  

Guess the Logo:

(a)  

T/F: MVP is your product at it's simplest form

• True
• False

T/F: The rewards for providing excellent customer service are great, and the penalties for failing to do so are severe.

• True
• False

Entrepreneurs who choose their locations wisely - with customers' and companies' needs in mind, establish a __________________

• Customer Loyalty
• Fair Price
• Competitive advantage
• MVP