MARKETING & ADVERTISING: Business Economics

MARKETING & ADVERTISING: Business Economics

12th Grade

20 Qs

quiz-placeholder

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MARKETING & ADVERTISING: Business Economics

MARKETING & ADVERTISING: Business Economics

Assessment

Quiz

English

12th Grade

Medium

Created by

Linda Pisani

Used 1+ times

FREE Resource

20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The steps of marketing process:

mission, situation analysis, marketing strategy, marketing mix, implementation

vision, control, marketing mix, mission, situation analysis

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The marketing segmentation:

psychological, geographic, demographic, behavioural

geographic, demographic, psychographic, behavioural

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Quantitative data are ideal for small groups of people.

True

False

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Qualitative data are based on focus groups made of:

maximum a dozen people

more than a dozen people

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Primary research is based on statistics.

False

True

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Secondary research is less expensive.

False

True

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Target marketing is expensive.

False

True

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