EMTECH - Quiz 4 and 5

1. The process of defining exactly who your target customer.

• Audience profiling

• Demographics

• Psychographics

2. The study of consumers based on their activities, interests and opinions.

• Audience profiling

• Demographics

• Psychographics

3. The study of the size, age structures and economics of different populations can be used for a variety of purposes.

• Audience profiling

• Demographics

• Psychographics

4. Explains why they buy the product.

• Audience profiling

• Demographics

• Psychographics

5. It will answer your exact who questions.

• Audience Profiling

• Demographics

• Psychographics

6. A demographic factor that targets teenagers or seniors or specifically for mothers of newborns.

• Location

• Age or Gender

• Job or Company Info

7. A demographics factor that focuses on people who have disposable income.

• Location

• Age or Gender

• Household Income

8. A psychographic trait that shares certain worldviews, environmental issues, enjoy music genres, or similar political beliefs.

• Personality

• Interests and Hobbies

• Opinions/Attitudes

9. A psychographic trait that considers client’s being outgoing or introvert.

• Personality

• Interests and Hobbies

• Opinions/Attitudes

10. A psychographic trait that gets close to demographic data if pertaining to a group with the same interest.

• Personality

• Interests and Hobbies

• Opinions/Attitudes