Marketing Mix and Globalization Quiz

What does the 'Place' component of the marketing mix focus on?

• Product distribution channels

• Location of advertising agencies

• Employee management

• Quality control

Who popularized the term glocalization?

• Philip Kotler

• Roland Robertson

• Theodore Levitt

• Michael Porter

In the extended marketing mix, 'People' refers to:

• Only the customers

• The brand ambassadors of the product

• Individuals involved in delivering the product or service

• Only employees who sell the product

Which company customized its offerings in the Philippines by introducing McSpaghetti and Chicken McDo with Rice?

• KFC

• McDonald's

• Nestlé

• Ford

Market segmentation involves:

• Identifying a broad, undifferentiated market

• Dividing a broad market into smaller, defined groups

• Combining similar markets into a larger group

• Ignoring demographic differences

What is IMG's vision?

• Serving only wealthy clients with luxury products

• Expanding only in North America

• Creating a financial industry where everyone has equal earning potential

• Targeting only small businesses

Which reaction to global forces involves preserving local history and traditions against globalization?

• Cultural assimilation

• Hybridization

• Cultural resistance

• Economic competition

What type of glocalization system bypasses national structures, focusing directly on subnational and global levels?

• Two-level system

• Three-level system

• One-level system

• Multi-level system

Which company is known for adapting its menu to include regional teas in different countries?

• McDonald's

• Coca-Cola

• Ford

• Starbucks

A reaction that combines local traditions with global influences, leading to mixed cultural expressions, is known as:

• Cultural assimilation

• Hybridization

• Rebellious reaction

• Economic resistance