What is primary research?
Research Methods in Business Marketing

Quiz
•
Business
•
12th Grade
•
Easy
Christian Obe
Used 1+ times
FREE Resource
15 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Research that uses existing data
Research that involves collecting new data directly from sources
Research that is conducted by government agencies
Research that is published in industry reports
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of primary research?
Published reports
Government data
Surveys
Back data
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which method of primary research involves a group discussion to gather opinions?
Observation
Focus groups
Interviews
Surveys
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What type of research uses data that has already been collected and published?
Primary research
Secondary research
Qualitative research
Quantitative research
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a method of primary research?
Interviews
Observation
Consumer reviews
Surveys
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a source of secondary research?
Focus groups
Industry reports
Interviews
Observation
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main advantage of using primary research?
It is less expensive than secondary research
It provides specific data tailored to the researcher's needs
It is quicker to obtain than secondary research
It is always more reliable than secondary research
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