Research Methods in Business Marketing

Research Methods in Business Marketing

12th Grade

15 Qs

quiz-placeholder

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Research Methods in Business Marketing

Research Methods in Business Marketing

Assessment

Quiz

Business

12th Grade

Easy

Created by

Christian Obe

Used 1+ times

FREE Resource

15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is primary research?

Research that uses existing data

Research that involves collecting new data directly from sources

Research that is conducted by government agencies

Research that is published in industry reports

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of primary research?

Published reports

Government data

Surveys

Back data

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which method of primary research involves a group discussion to gather opinions?

Observation

Focus groups

Interviews

Surveys

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What type of research uses data that has already been collected and published?

Primary research

Secondary research

Qualitative research

Quantitative research

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a method of primary research?

Interviews

Observation

Consumer reviews

Surveys

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a source of secondary research?

Focus groups

Industry reports

Interviews

Observation

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main advantage of using primary research?

It is less expensive than secondary research

It provides specific data tailored to the researcher's needs

It is quicker to obtain than secondary research

It is always more reliable than secondary research

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