Foundations of Marketing (ND) ONLY!_section 2

What is my (=Professor Jin's) favorite TV show?

What does a “marketing channel” refer to?

• A social media platform for marketing

• A TV channel used for advertising

• A set of organizations that help make a product available to the consumer

• A company’s customer service department

Which of the following is a benefit of a direct marketing channel?

• Higher prices for customers

• Greater control over customer data

• No need for data collection

• Limited market reach

Why might a company use an indirect marketing channel?

• To decrease product price

• To reach a smaller audience

• To create efficiency in distribution

• To decrease retailer involvement

Companies that treat perishable products (e.g., produce) often prefer to have indirect marketing channels. This is because...

• Retailers perform price-reducing function

• Retailers perform risk-taking function

• Direct channels are more expensive

• Indirect channels can help products last indefinitely

What is Notre Dame's Mascot?

• Leprican

• Leprichaun

• Leprechaun

• Leprikon

Which of the following would be considered in analyzing consumer needs for a marketing channel?

• Whether customers prefer to buy online or in store

• Price of competitor’s products

• The company's recent advertising campaigns

• Competitor store locations

What is one factor a company considers when selecting marketing channels?

• Social media presence

• Competitor

• Employee preferences

• Office culture

Which type of distribution is used when a company wants its product available in only a few select outlets?

• Intensive distribution

• Exclusive distribution

• Selective distribution

• Hybrid distribution

What is a major reason companies choose intensive distribution?

• To create a sense of exclusivity

• To limit availability

• To maximize market coverage

• To reduce service requirements