Test Tema 6 Segmentos de Mercado
Authored by Dahiana Vásquez
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Los principales criterios de segmentación de mercado son :
Geográficos, físicos, demográficos, conductuales, sociales
Geográficos, psicográfico, sociales, conductuales
Demográfico, geográfico, psicográfico, conductual
Económicos, socioétnicos y demográficos
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
El targeting es la operación previa para:
Segmentar
Al marketing mix
Posicionar
Ninguna de las respuestas anteriores
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
La STP forma parte de:
Marketing analítico
Marketing estratégico
Marketing operativo
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
La heterogeneidad de los mercados obliga :
A afinar la segmentación
A realizar un targeting más preciso
Ninguno de las dos
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
La microsegmentación es una tendencia surgida de:
La necesidad de lo fabricantes a vender productos más sofisticados
Por la aparición de clientes con una educación superior, mayor capacidad de ingresos y nuevos estilos de vida más sofisticados
Las agencias de publicidad
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Especificar los criterios que definen el segmento objetivo es una de las etapas
Segmentación
Targeting
Posicionamiento
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Las necesidades son una variable de segmentación
Psicográfica
Conductual
Social
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